A business blog remains an essential part of any content marketing strategy for 2017. 

Your blog is an essential part of your inbound marketing strategy and contributes hugely to organic SEO.  Many smaller businesses may still struggle to see the benefits of blogging when offset against the time it takes, but as the content hub of your business website, the SEO benefits of a regularly maintained blog are well documented.

So what are the likely trends for business blogs in 2017?

Content marketing remains one of the main channels for Business in 2017, In the 2017 edition of the content marketing survey by the Content Marketing Institute and Marketing Profs, 70% of B2B respondents, and 73% of B2C respondents said they expect to create more content in 2017 than they did in 2016.

But with the internet becoming saturated with content – how can you stand out and get your content in front of people? 

As Christmas approaches, most of us will start thinking about the new year and the different opportunities and challenges it will bring to our business. 

One of the things you may be considering for next year is a new website, especially if your current site is unresponsive or you are still using a stand alone mobile version of your main website.  If you are not sure about what it means to be responsive, have a look at this definition of Responsive Web Design

It can be difficult to maintain social media when running an SME.  You know you should be tweeting and keeping your Facebook page up to date but it seems difficult to find the time and also, often, the inspiration.  Getting started on social media can be tough if you are not familiar with the medium.  What should your social strategy be, how much, how often?

You may remember the promise of Mobilegeddon in 2015 and Mobilegeddon 2.0, rolled out in May this year, and the dire warnings of the impact that would have on your website’s Google ranking if it was not responsive.  It is difficult to measure the impact these changes have had on individual websites as, of course, search visibility relies on many factors, the responsiveness of the website being just one of them.   However, the changes made by Google to their search algorithm have shown that they are committed to ensuring that the search results they offer are for websites which are responsive and can be accessed on any device.