Small businesses are often run by and employ people who wear many hats – Customer Service, Business Development, HR, Accounts and Maintenance probably all come under your remit at one time or another.   With so many demands on time it can be difficult to find the time to add digital marketing to your list of things to do...

A business website always needs written content.  It is a mistake to think that once you have a website, that’s it, you can just sit back and let the enquiries or sales roll in.  Unfortunately, it does not work like that...

There are a number of reasons why content marketing is now considered one of the most effective marketing channels for all kinds of businesses, estate agency is no exception. Traditional estate agent marketing consisted of mainly outbound (push) techniques, think direct mail and email shots, agency boards, telemarketing and traditional advertising, whether in print, on TV or radio.  These traditional forms of advertising take the product to the customer – whether they want to see it or not, and can be seen in a negative light.

Instagram is one of the fastest growing social media channels – currently there are around 800 million active monthly users, liking 4.2 billion posts per day.  Users are up from 700 million a year ago and projected to surpass 111 million in 2019 - so it is definitely time to up your Instagram game!

Most of us understand the importance of writing a business blog, blogging is an effective way to help direct traffic to your website and is a very effective content marketing strategy.  If you only do one thing in terms of content marketing, we would probably advise you to maintain an informative and entertaining blog.  Blog posts can be even more effective at directing traffic to your site if they are compounding posts.