You may remember the promise of Mobilegeddon in 2015 and Mobilegeddon 2.0, rolled out in May this year, and the dire warnings of the impact that would have on your website’s Google ranking if it was not responsive. It is difficult to measure the impact these changes have had on individual websites as, of course, search visibility relies on many factors, the responsiveness of the website being just one of them. However, the changes made by Google to their search algorithm have shown that they are committed to ensuring that the search results they offer are for websites which are responsive and can be accessed on any device.
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