You have probably heard the term, ‘long tail’ it has been around since it was coined in 2004.  All those years ago, the internet provided retailers with a new opportunity for selling ‘more of less’.  In theory, the market demand for less popular (more niche) goods as a comprehensive whole could rival the demand for more popular, mainstream goods.

For a lot of businesses, being seen on Google locally is the most important kind of search engine visibility and local SEO should be a priority.  For the most part, if we are looking for an estate agent, solicitor, hair stylist, accountant, restaurant, plumber (or anything else close to home) Google is the first port of call. 

Google Webmaster Tools allows webmasters to check a website’s indexing status and optimize the visibility of their websites, check for security issues and how the site appears in search.  This blog is intended to outline the basics of what the tools are and how to use them.

If you are new to creating content and you are not sure where to begin, creating a Content Strategy is a good place to start.  In order to create a strategy, you have to examine your intentions with regard to the content and be clear about what you want it to achieve.

A great looking website is no longer enough for your business to compete online.  Increasingly, customers demand more from your company website than just a glorified brochure, designed to be nothing more than a lead funnel for the company, presenting limited information.  This is often a frustrating experience for website visitors, increases bounce rates and reduces user engagement.  Both negative factors for SEO.