A great looking website is no longer enough for your business to compete online.  Increasingly, customers demand more from your company website than just a glorified brochure, designed to be nothing more than a lead funnel for the company, presenting limited information.  This is often a frustrating experience for website visitors, increases bounce rates and reduces user engagement.  Both negative factors for SEO.

Reviews are a very common feature online, whether they are for a product, service or experience.  There are a host of companies who offer various review management solutions and products which enable you to display and manage online reviews on your website as well as in web search results.