Event businesses and venues are amongst those lucky enough to have access to lots of great visual content.  Photogenic businesses of all kinds have a huge advantage online with platforms like Instagram and Facebook lending themselves particularly well to visual content.  Whilst this can be great for keeping your existing social media audience engaged, it will not necessarily bring new paying customers to the door.

Content Marketing is a very broad term and there is no one formula which will suit all types of business.  Content which is suitable for a Business to Business relationship, for instance, is very different to content which is better for a business to customer relationship.  As content marketing professionals we have to adapt what we do to suit different industries, and for this blog post, we are focussing on Content Marketing for Estate Agents.