Google Webmaster Tools allows webmasters to check a website’s indexing status and optimize the visibility of their websites, check for security issues and how the site appears in search.  This blog is intended to outline the basics of what the tools are and how to use them.

If you are new to creating content and you are not sure where to begin, creating a Content Strategy is a good place to start.  In order to create a strategy, you have to examine your intentions with regard to the content and be clear about what you want it to achieve.