Instagram is one of the fastest growing social media channels – currently there are around 800 million active monthly users, liking 4.2 billion posts per day.  Users are up from 700 million a year ago and projected to surpass 111 million in 2019 - so it is definitely time to up your Instagram game!

The digital marketing landscape, like most of the online world, is ever changing and the end of the year is a good time to think about our strategy for the year ahead and how to refine our digital marketing in line with the likely trends of the new year.  So what are the key things we need to be thinking about for digital marketing in 2018? 

If you are using social media for your small business, then you already know that maintaining your business social media accounts can take a bit of time.  You are probably also spending a fair bit of time wondering what to post, often not finding the time or the inspiration to keep your profiles as up to date as you would like.

If you are new to creating content and you are not sure where to begin, creating a Content Strategy is a good place to start.  In order to create a strategy, you have to examine your intentions with regard to the content and be clear about what you want it to achieve.

Content marketing remains one of the main channels for Business in 2017, In the 2017 edition of the content marketing survey by the Content Marketing Institute and Marketing Profs, 70% of B2B respondents, and 73% of B2C respondents said they expect to create more content in 2017 than they did in 2016.

But with the internet becoming saturated with content – how can you stand out and get your content in front of people?