There are a number of reasons why content marketing is now considered one of the most effective marketing channels for all kinds of businesses, estate agency is no exception. Traditional estate agent marketing consisted of mainly outbound (push) techniques, think direct mail and email shots, agency boards, telemarketing and traditional advertising, whether in print, on TV or radio.  These traditional forms of advertising take the product to the customer – whether they want to see it or not, and can be seen in a negative light.