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Pure Systems Blog
The latest news and announcements about our cloud services.

Should you use a content creation service for your website?

Should you use a content creation service for your website?

A great looking website is no longer enough for your business to compete online.  Increasingly, customers demand more from your company website than just a glorified brochure, designed to be nothing more than a lead funnel for the company, presenting limited information.  This is often a frustrating experience for website visitors, increases bounce rates and reduces user engagement.  Both negative factors for SEO.

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The need for content is established, but, is all content, content marketing? 

Content Marketing is everywhere.  Do a Google search for content marketing and you will be presented with over 65 million results in 1.7 seconds, that is a lot of reading!   We have blogged about the importance of content marketing for SEO before, it’s a subject which crops up all the time and this is the testament to its importance.  Content is still king. 

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