A business blog remains an essential part of any content marketing strategy for 2017. 

Your blog is an essential part of your inbound marketing strategy and contributes hugely to organic SEO.  Many smaller businesses may still struggle to see the benefits of blogging when offset against the time it takes, but as the content hub of your business website, the SEO benefits of a regularly maintained blog are well documented.

So what are the likely trends for business blogs in 2017?

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Content marketing remains one of the main channels for Business in 2017, In the 2017 edition of the content marketing survey by the Content Marketing Institute and Marketing Profs, 70% of B2B respondents, and 73% of B2C respondents said they expect to create more content in 2017 than they did in 2016.

But with the internet becoming saturated with content – how can you stand out and get your content in front of people? 

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It can be difficult to maintain social media when running an SME.  You know you should be tweeting and keeping your Facebook page up to date but it seems difficult to find the time and also, often, the inspiration.  Getting started on social media can be tough if you are not familiar with the medium.  What should your social strategy be, how much, how often?

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We have been working hard developing a new content module for DNN.   The ability to add content, simply and quickly to your website is one of the key factors in the success or otherwise of a content marketing strategy.  If your website is not easily updated, or if content additions have to be done by an outside agency or even a separate internal department, the momentum behind them is easily lost.

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When creating web content for your site, it is important to be aware of the capacity for users to digest information. You have a message and you need to get that across but beware of content overload, specifically of using too much text. Read more