Pure Systems were commissioned by Gavin Mead, MD of GM Insurance to create a new website. Existing client, GM Insurance are specialists in insurance for the haulage, skip hire industry and recycling industry.

The new DNN website was being built for a new product and a subsidiary company – GM Store Insure which was being launched to offer insurance for goods in storage for both the domestic and commercial markets.

The core of the site is the form which enables users to build flexible insurance cover for stored goods across a huge range of self storage sites, UK wide.  It was necessary to enable the site user to select cover limits, site location and cover duration to build a personalised quote and offer the ability to go ahead and get instant cover. The interface is simple and easy to use with minimal distractions and offers a great user experience.

As an e-commerce site we needed to integrate a great solution for this which was intuitive, responsive and offered a simple admin function and detailed reporting.  Hotcakes was used to fulfil the brief.